April Kalix-Cattell

A twenty page year-end brochure featuring essays and highlights from each campus and ministry within the Highrock Arlington, Cambridge, and MetroWest churches. The client wanted to feature as many images and quotes from the year’s events as possible, as well as summarize their current financial standing.

A sampling of digital advertising campaigns for the Highrock Network. Used to promote events via pro presenter, web, app, and social media.

Logo redesign for an independent insurance agent. The organization was looking for a fresh update to represent their business, established in 1955. The logomark has a multi-dimensional purpose, representing two hands caring for their customers needs, while also referencing the business’s initials “S” and “I” in the negative space.

Logo creation for a new podcast that tells stories around languages. It explores our relationships to language, communication, and one another; asking the question: how does language shape the way we think? The client wanted a simple, bold, and clear design that could be used on podcast streaming sites, their website, and other marketing communication. https://subtitlepod.com

The client is a small homesteading farm near Princeton, NJ. Their aim is to focus on progressive farming techniques, melding traditional farming with new technology. It’s a community-focused farm, offering classes and workshops to university students, neighbors, and other farmers. The client wanted a logo that was approachable and fresh. The round design signifies community, drawing near, while also referencing the top of a caning jar. The logo features hand-drawn logotype.

Marketing flyers and display advertising for an online auction benefitting Brackett Elementary school. Flyers needed to work in both b/w and in color for low-cost distribution to all students, faculty, and staff. Display advertisement (24”x36”) was created with a count-down page, changed daily throughout the auction. This year’s auction raised over $21,000 for the school.

Logo and branding for a family retreat weekend, geared for families of elementary aged children. Design was used in presentations, for web, and on print pieces, including signage and handouts.

Multi-language brochure for a community health organization. The primary languages of the population HHSI serves are Spanish, Portuguese, and Vietnamese. The communication pieces for their Patient Portal needed to be clear and accurate, with a strong use of iconography to aid in communication of the portal concept. The original Patient Portal brochure was a trifold design, later updated to a single double-sided print piece without bleeds which could be more economically printed in house at their health center locations.

Winter materials for Highrock Arlington’s children and family ministry. The project included a postcard design, mailed to all children by their small group leaders. Also provided were background designs for video presentations and communication. Lastly, an advent project was distributed to each family, which included a patterned paper chain with daily activities and readings.

Infographics for a community health organization. The client needed refined population and use infographics using their brand’s color palette and typography for an industry presentation.

Banner design for summer concert on Boston Common. The client, a nonprofit, had an initial concept sketched out, but the project needed refinement and creation of final file, scalable for printed 10’x4’ banners. Concert photo credits: Koo Chung

Multi-language questionnaires for a community health organization. The primary languages of the population HHSI serves are Spanish, Portuguese, and Vietnamese. The two questionnaires needed to be clear and accurate for their patient population as well as easily tabulated by clinicians. Additionally, they needed to be economically printed in house at their clinics on an as-needed basis. The questionnaires include iconography to aid in communication of the health concepts.

A project for the Highrock network. A clean, modern design was desired, which could be easily updated for each location and corresponding colorway. A square card was chosen to echo the logo design.

Sticker design for a 6K charity walk, intended for youth to hand out to generate interest in the event and increase participation. 6K is the average distance people in the developing world walk for water - water that is often contaminated with life-threatening diseases. Each participant's registration fee provides clean water for one person.

Stickers are a glossy die-cut design, 3x1.75”. The fabric of the sneaker represent the communities and cultures in need of clean water sources.

A modern wedding invitation & event suite for a Polish bride. The couple wanted to honor her heritage through the design: the invite is written in both English and Polish and the suite features traditional Polish folk art.

An exploration of interactive, experiential design and its ability to educate people about the conflict between eating foods that fill us and truly being fed. I designed a suite of common packaged "foods" that help teach people about empty calories. The set initially appears to be products we all know and love. Upon closer inspection, you will find the packages have been altered to highlight the non-nutritional value of these items. Inside are the "filler" foods made from inedible materials such as cardboard, feathers, and sponges. The material choices communicate that these have as little nutritional value and provide as much satisfaction as the actual food products they represent.

Documentation booklets for my masters thesis, capturing my research, studio process, final design pieces, and application. My thesis, Fully Fed, explores the concept of being full vs being fed and society's assumptions around health and nutrition.

Gallery installation for the NESAD thesis show at the Art at 12 gallery in Fort Point. Find out more about my thesis work here.

Tee shirt design for week-long children’s program. Printed on a teal shirt and worn by volunteers and staff, the design featured the Shipwrecked illustration on the front and the Highrock house logo on the back. Third image credit: Koo Chung

Advertising for a community event, raising funds and supplies for the local food pantry.

A first birthday invitation.

A banner advertising a wine tasting fundraiser at the Liberty Hotel in Boston for the Jimmy Fund.

A romantic and personal wedding suite for a woodland event, featuring hand lettering and layered textile-inspired papers.

A baby shower invite for a couple who loves food and gardening. The suite includes an invite, food labels, and thank you tags, which were attached to small herbs planted inside Talenti gelato jars.

Event design for a volunteer appreciation bbq. Client is a non-profit who wanted to thank and celebrate their hardworking volunteers at the end of the school year. I established the overall theme, created signage and branding, sourced all supplies, and crafted banners and decoration. Event was executed as part of team, including a florist who supplied arrangements. Photo credits: Evadne Liuson.

An animated presentation of two pages of the dictionary emphasizing the oscillating relationship between ‘chant’ and ‘chatter’. Intended for projection in two contrasting public spaces: a busy train station and a quiet place of worship.